Mate Selection.

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“Compared to males, females regarded intimacy, self-growth, self-understanding, and positive self-esteem as more important benefits, and regarded loss of identity and innocence about relationships and love as more important costs Alternatively, males regarded sexual gratification as a more important benefit, and monetary losses as a more serious cost than did females.”

http://onlinelibrary.wiley.com/…/j.1475-6811.1994.…/abstract