Sick Not Weak.

What an inspiring and fierce campaign that was launched by the SickKids Foundation. It’s empowering in a sense, in that there’s been a shift from sickness being seen as a weakness to battling sickness being seen as fierce.  Wonderful to see both patients and the staff who provide the necessary and often life-saving care presented in such a brave manner. From the traditional heart-string provoking videos using song’s like Fix You by Coldplay to draw more sympathetic emotions from viewers, it’s a bold move in my opinion to set the background music to the rap song “Undeniable” by Donnie Daydream. It’s…

Read More